Search visibility is a measure of the extent of a website’s visibility in the SERPs against the keywords targeting. It is usually expressed in percentage and considers both the website’s ranked position against various keywords and click-through rates for that position. A website with a high search visibility would represent the results of several relevant keywords on the first page of the search result, which ultimately drives much traffic organically to the same website. Search visibility improvement is among the top goals in SEO and refers to improving the different areas of the site that rank it highly for relevant keywords, such as content optimisation, technical SEO, link building, and user experience. Viewing search visibility over time allows website owners to assess the effectiveness of their SEO and find areas to improve.