SEO audit is a thorough examination to investigate various elements of a website impacting its performance on search engines. It includes scrutiny of technical SEO, on-page, off-page, content, and user experience to see what can be improved and leverages opportunities to enhance search visibility and organic traffic. It generally includes an analysis of the site’s structure, code, content, keywords, backlinks, etc., all of which can affect search engine rankings. The result of an SEO audit is used to identify priority actions for installing improvements and fixing anything that is preventing the site from performing well.