SERP features refer to these additional objects on the SERP that are not the traditional organic listing. Features such as these try to identify and include extra pertinent information without leaving the SERP altogether, and so improve the experience of the search. Examples of SERP features are: featured snippets, image packs, video carousels, local map packs (for local businesses), People Also Ask boxes (related questions), and knowledge panels (about the entities). SERP features can boost the click-through rate and the traffic that goes to your site because they are usually high real estate on the SERP by themselves. Thus, optimising for SERP features is an essential part of modern SEO, as it enhances exposure and drives organic traffic.