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New Sound Hearing Social Media Case Study — Audiology Engagement

Client Overview

New Sound Hearing

Australia

About The Client:

New Sound Hearing is a local hearing care provider in Australia, offering audiology services and hearing aids. Their objective was to increase online visibility in their target suburbs, boost local search presence, and drive qualified leads through organic search and Google Business Profile engagement.

Tool Used

Our SEO Approach

Technical SEO Audit & On-Page Optimization

Performed a full website audit and resolved indexation issues.

Optimized meta titles, headers, internal linking, and schema markup.

Improved site speed and mobile responsiveness.

Implemented location-based keyword targeting on core service pages.

Local SEO Strategy

Fully optimized the Google Business Profile (GBP).

Added service areas, business categories, description, and images.

Acquired and optimized high-quality local citations.

Implemented review-generation strategy.

Rank Tracking & Continuous Optimization

Used rank-tracking tools to monitor keyword performance weekly.

Continuously refined content based on early ranking trends.

Keyword Research & Content Mapping

Identified local-intent keywords related to audiologists, hearing aids, and hearing tests.

Created SEO content with keyword clusters for suburbs like Pemulwuy, Greystanes, Merrylands, and Parramatta.

Results After 2 Months

Results After 2 Months

Keywords in #1 Position: 13

Keywords on First Page: 17

Ranked Landing Pages: 16

 Key Wins

Achieved #1 position for the brand and professional name (“Leena Audiologist”, “New Sound Hearing”).

Dominated local suburb-based searches (Pemulwuy, Greystanes, Merrylands).

Established foundational Local SEO authority for long-term growth.

Enabled the business to receive direction requests, calls, and clicks organically—zero prior activity before SEO.

Conclusion & Key Takeaways

In just 2 months, our SEO strategy transformed New Sound Hearing's digital visibility from invisible (>100 rankings) to dominant positions in the top 3. Through a combination of on-page SEO, local optimization, and content targeting, we successfully elevated the client’s online presence and generated local engagement. The organic reach set a solid foundation, while the paid campaigns amplified these results, driving over 2.9 million more in reach, doubling engagement, and generating thousands of new leads. Overall, our efforts have not only increased ISEMS' visibility but also effectively contributed to its lead generation and community growth, positioning ISEMS as a leader in the education and migration services sector.