The term ‘sponsored’ link attribute is one of those rel attributes in HTML language that is used to define the links that are sponsored or paid for. It tells the search engines that the link is an advertisement and not to consider it as a vote or pass link equity to the linked website. Hence, using the ‘sponsored’ attribute is very much important not only for following the search engine suggestions but also for letting users know how the search engines view their content. It helps differentiate organic links from paid ones while making it really fair and unbiased for searches. Mislabelling sponsored links can lead to denial by powerhouses such as search engines.