Dictionary of Digital Marketing

A quick dive into the world of SEO key terms to know

0-9

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Tt

Technical SEO

Technical SEO

Tiered link building

Top-Level Domain (TLD)

Transactional Query

TrustRank

Related Keywords

Topical Relevance

Transport Layer Security (TLS)

Technical SEO

Technical elements with SEO context determine success in pages of search engines results (SERPs). It is the backbone of any other SEO efforts that follow. A technically sound website assures the search engine crawlers are able to crawl, index, understand the structure, and interpret meanings without any hindrance. Technically, the aspects that include site speed, mobile compatibility, site architecture, XML sitemaps, robots.txt, and structured data have to be optimised. Technical SEO presents solutions to slow loading times, broken links, or mobile usability issues that can prove detrimental for your rankings. Solutions applied in Technical SEO include image optimisation, code minification, and responsive design. Technical SEO further allows search engines to read and understand what is present in the webpage, while structured data markup provides context and semantic meaning to that information. Locking in technical areas in SEO is a continuous process, since search engine algorithms and web technologies keep on changing. Technical health audits and regular updates to the website help with performance variation observance so that individual websites can maintain profitability in the ever-evolving digital land. Failure to put effort into technical SEO may result in crawling errors, indexing issues, and inevitably reduced visibility in search engines, irrespective of how great the website content or backlink profile may be.