The top-level domain (TLD) is the end of a domain name after the last dot. Such domain endings are used for classifying the website according to the type of organisation present in it or country of origin. Some of the common TLDs include .com (commercial), .org (organisation), .net (network), .edu (education), and .gov (government). Country-code top-level domains (ccTLD) are .uk (for the United Kingdom), .ca (for Canada), and .in (for India). The choices of TLD bring some changes to perception regarding the credibility as well as the target audience of the site. Absolutely, a .com TLD appears to be most popular and recognised, while a .org TLD will be more associated with non-profit organisations. One has to select the TLD according to the site’s overarching goals, audience, and branding strategy for the selection of TLDs. Although TLD may not constitute a direct indexing criterion in search engines, it possesses the potential to sway user perceptions and lead them to give it a high click-through ratio. Again, certain domains may offer such ccTLDs that appear to have more local relevance, affecting some local search engine optimisation efforts.