User intent is the driving force behind why an individual undertakes a search for a particular query: the real reason a person would be entering a certain term or phrase. To understand user intent is important for the purpose of creating relevant content that can cater to the needs of the user. However, nowadays search engines are becoming better at determining user intent and showing results that best match the user’s search goal. For a basic premise, there can be four principal types of user intent: informational intent (seeking information), navigational intent (seeking specific websites), transactional intent (now ready to make a purchase), and commercial intent (research prior to making a purchase). By knowing the user intent behind the search result, the owner of that website can provide something to cater to that user’s need and serve them with specific information regarding what they were really looking for. This, in turn, means better rankings, more traffic, and increased conversions. Keyword research is an important process for understanding user intent since it studies the terms and phrases that users type in search engines for specific information or products. Content development must follow these user intents for an effective online presence.