Voice search, as its name implies, will allow users to look for information using verbal command instead of typing in the search bar. It is becoming more popular and relevant as virtual assistants such as Siri, Alexa, and Google Assistant continue to evolve and at the same time acquire devices such as smartphones and most other mobile gadgets. Compared to typical text-based queries, voice search tends to be longer and conversationalist in nature. Users normally tend to question as naturally as they would conversationalist with another person. This is where it becomes really most important for SEO, where the website must actually be optimised for conversational search queries. The content should resemble natural language; all the long-tail keywords should be targeted; it should provide concise answers and answers to the most commonly asked questions. Because a lot of voice searches end up being local queries about businesses/services, there is also a fair amount of emphasis placed on local SEO. However, such voice search optimisation will require some departure from standard optimisation which is gaining much momentum-the-per-mile distance because of the growing acceptance of voice search.