Website structure allows how well pages in a website are organised and linked to one another. A defined website structure aids in user experience and SEO. Nevertheless, a good structure allows for easy navigation by the users and helps them locate what they need. It also aids in better crawling and indexing of its contents by the search engines. The conventional website structure entails pages being set up in a hierarchy, with the homepage at the top level and various categories and subcategories branching out from there. Linking of internal pages is a crucial component of website structure, as it allows different pages to share link equity between them. The overall structure should feel natural and user-friendly for the site visitors while keeping its search engine optimisation capabilities front of mind-descriptive URLs, clear navigational menus, and a proper internal linking strategy are all necessary elements.