From Impressions to Conversions:
The WashLab's Chinese New Year Campaign Shines

The WashLab Laundromats, a chain of premium laundromats, aimed to capitalize on the festive occasion of Chinese New Year to attract new customers and drive engagement. The campaign ran from February 6, 2024, to February 11, 2024, with a special offer - a Free Wash Promotion on February 10 and 11.

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Campaign Objectives

  • Increase brand visibility during the Chinese New Year period.
  • Drive foot traffic to The WashLab Laundromats through a compelling Free Wash Offer.
  • Increase customer acquisition and conversions.

Campaign Details

  • Campaign Start Date: February 6, 2024
  • Campaign End Date: February 11, 2024
  • Ad Spend Budget: 500 AUD

Campaign Strategy

1

Target Audience: The campaign targeted local residents leveraging the cultural significance of Chinese New Year.

2

Digital Advertising: focused solely on Google Display Ads to maximize visual impact and reach potential customers across relevant online platforms.

3

Creative Content: Engaging visuals and ad copies highlighting the Free Wash Offer and the festive occasion were created to capture attention.

4

Geo-Targeting: Specific locations with high foot traffic and a diverse community were targeted to ensure maximum impact.

Measuring Our Impact

227k

Impressions for widespread visibility

$500

Ad budget with $0.64 average CPC

773

Clicks, showcasing high engagement

260

Conversions from the Free Wash Offer, driving foot traffic and boosting customer acquisition.