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Your website has twelve things wrong with it. Here’s how to

find them yourself.

A checklist for Australian business owners who suspect their website isn’t pulling its weight — but don’t know where to start looking.

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See what’s in it

No jargon. No login. Nobody ringing you afterwards unless you ask.

Free checklist
The 12-Point
Website
Health Check

Ash Pahil · WebGlobals, Parramatta
16 pages · PDF

12
Checks
20 min
To work through it
11/12
Need only a phone and a browser
450+
Projects delivered since 2017
The problem

Most websites don’t

fail loudly.

They don’t crash. They don’t throw an error. They just quietly stop producing enquiries — and nobody notices for eight months, because there’s nothing to notice.

The contact form that stopped emailing anyone. The phone number that isn’t tappable on a mobile. The page that takes six seconds to load on 4G. The plugin that hasn’t been updated since 2023.

None of it looks broken. All of it costs you work.

This checklist covers the twelve things we check first on every site that comes to us — and eleven of them you can check yourself, today, without any technical knowledge.

What’s inside

Twelve checks,

four areas.

Each one tells you what to look for, what “good” looks like with a real benchmark, and what it means if yours doesn’t measure up.

01

Mobile load speed

Test it on pagespeed.web.dev — the mobile score, not desktop.

Good looks like

Under 2.5 seconds

02

The thumb test

Make an enquiry on your own site using only your thumb.

Good looks like

No pinching, no zooming

03

Is your phone number tappable?

Tap it on your phone. Does the dialler open?

Good looks like

Dials on every page

04

Does your contact form actually work?

Fill in your own form. Wait ten minutes. Check spam too.

Good looks like

Arrives in minutes, in the right inbox

05

How fast do you reply?

Time your last ten enquiries from arrival to first reply.

Good looks like

Under an hour in business hours

06

The padlock

Check the address bar for a padlock and any warnings.

Good looks like

Padlock on every page

07

Updates

Log into WordPress and count the pending updates.

Good looks like

Zero pending

08

A backup you could actually restore

Where is it, how old is it, has anyone tested it?

Good looks like

Offsite, under 7 days, restore tested

09

Your Google Business Profile

Google your business name and check the panel is yours.

Good looks like

Claimed, correct, current photos

10

Do your details match everywhere?

Compare website, Google profile and socials side by side.

Good looks like

Identical, down to the suite number

11

Do you know what you rank for?

Open Google Search Console. If you can’t log in, that’s the answer.

Good looks like

Connected and looked at this quarter

12

The AI test

Ask ChatGPT to recommend your service in your suburb.

Good looks like

You’re named, with correct details

Is it right for you?

Worth twenty minutes —

or not.
Worth your time if

You’ve a nagging feeling something’s off

Your website is more than three years old · You’re about to spend money on ads and you’re not sure the site will hold up · Enquiries have dropped and you don’t know why · You inherited the site and nobody’s touched it since.

Probably skip it if

Someone’s already on top of it

Your site launched in the last twelve months and is actively maintained · You already have an agency sending monthly reporting that you actually read.

We’d rather you skip it than waste twenty minutes.

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If you add your website address, I’ll take a quick look and mention anything obvious. Entirely optional.

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Or don’t lift a finger

Would you rather we

just did it?

The checklist is designed for you to run yourself. If you’d rather not, we’ll run all twelve checks on your site and send you the results — free, within one business day, no obligation.

Get the done-for-you audit →
0485 023 123
Before you ask

Common

questions.

Everything you need to know before you hand over an email address.

Send me the checklist →
No. Eleven of the twelve checks need nothing but a phone and a browser. The twelfth needs a free Google account.
Free. You’ll get the checklist, then four short emails over the following fortnight with the fixes we see most often. Unsubscribe whenever — the checklist is yours either way.
Only if you ask. If you leave your website address we may email you one observation about it, but that’s the extent of it.
Tell us which ones. Some we’ll talk you through for free because they’re a five-minute job. The rest we’ll quote in plain AUD ex-GST, with no lock-in.
Ash Pahil, Founder and Director of WebGlobals in Parramatta. We’ve delivered 450+ projects since 2017 for Australian businesses across finance, property, trades, accounting, IT and allied health.

This checklist is general information, not advice about your specific situation.