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Business automation · LeadGenie and n8n · Parramatta

A Marketing Automation Agency in Parramatta, Built for Australian Businesses

WebGlobals is a marketing automation agency in Parramatta, Sydney. We design and build the workflows that follow up every enquiry, chase every quote, book appointments, request reviews and keep customers coming back, inside LeadGenie and n8n, connected to your website, forms, phone and calendar. Builds from $1,200 ex GST, documented in plain English, and you own the accounts.

Leads in Automated

Website

Google Ads

Social media

AI agent

New Enquiry

Email sequence

SMS follow-up

CRM pipeline

Appointments

[ What it is ]

Business automation, the whole system, not one-off tasks.

Business automation is the broader goal: connecting the tools you already use so repetitive admin runs on its own. As a marketing automation agency, we build the moving parts that get you there, CRM automation that updates pipeline stages and scores leads, workflow automation that links your apps, and lead-nurture sequences that follow up by email and SMS. You see exactly what fires, when and why.

Who it's for

Service businesses that rely on enquiry volume

Trades, professional services, real estate and healthcare, where slow follow-up costs revenue and every lead counts.

Who it's for

Teams drowning in manual admin

Businesses copying data between a CRM, inbox, spreadsheet and calendar by hand, and losing leads in the gaps between them.

Platforms & tools

LeadGenie

n8n

Zapier

Zoho CRM

Twilio SMS

Windsor.ai

Calendly

[ Automation agency ]

What an automation agency actually does for you.

An automation agency looks at the steps your team repeats every day and asks which of them a system could do faster, and without forgetting. Someone fills in a form at 9pm: who replies, and when? A quote goes out: who follows it up on day three? A job is finished: who asks for the review? Most businesses answer “whoever remembers”, which is why leads go cold. We map those moments, build the workflow that handles each one in LeadGenie or n8n, connect it to the tools you already use including WordPress integrations on your own site, and test everything against real enquiries before it goes live. Marketing automation agencies are often confused with software vendors; we are not selling you a platform, we are building inside the one you already own.

[ What's included ]

Our automation services, CRM, workflow and lead nurture in one system.

Every component connects, from the moment a lead arrives to the moment your team picks up a qualified conversation. Workflow automation links the tools, CRM automation keeps the pipeline moving, and nurture sequences handle the follow-up. Nothing manual, nothing missed.

LeadGenie automation design and build, triggers, conditions and actions
CRM automation, pipeline stages, lead routing, tagging and lead scoring
Email and SMS lead-nurture sequences (multi-step, conditional)
Workflow automation and integrations with n8n or Zapier across your existing tools
Pipeline automation connecting your CRM to calendar, accounting and forms
Reporting dashboards, pipeline velocity, conversion rates and automation performance
Ongoing automation review and optimisation (monthly or quarterly)

[ What we automate ]

Common automation use cases, from first enquiry to repeat customer.

These are the workflows Australian businesses ask us for most. Each one runs on LeadGenie, n8n or both, and every build is mapped to your process first, so it fits how you actually work.

CRM & pipeline automation

New enquiries land in your CRM tagged and assigned, deals move through pipeline stages on triggers, and leads are scored so your team works the hottest first, no manual data entry, no leads stuck in the wrong stage.

Lead-nurture email & SMS sequences

Multi-step, conditional sequences that warm up new leads automatically, a fast first response, value over the following days, and a clear path to book. Branching logic adapts the message to what each lead does.

Speed-to-lead & follow-up

Reply in seconds, not hours. Missed-call text-back, instant enquiry notifications and automated follow-up chains chase every lead on a schedule, so a slow Monday morning never costs you a sale.

Client onboarding

Once a deal is won, onboarding runs itself, welcome email, intake form, contract or deposit request and the first calendar booking, triggered the moment the stage changes. A consistent first impression, every time.

Quote, invoice & payment reminders

Automated reminders for unsigned quotes, due invoices and overdue accounts, so you get paid faster without the awkward chase. Connects your CRM to your accounting and booking tools via n8n.

Reviews & reactivation

Ask happy customers for a Google review at the right moment, and bring quiet leads back with reactivation campaigns. Turn one-off jobs into repeat work and referrals on autopilot.

Reporting & dashboards

Pipeline velocity, conversion rates, cost per lead and automation performance in one place, pulled together automatically so you can see what’s working without building a spreadsheet.

Integrations across your stack

n8n connects the tools that don’t talk to each other, CRM to accounting, forms to CRM, calendar to pipeline, ad platforms to reporting, so an event in one system triggers the right action everywhere else.

Calendar & appointment automation

Self-serve booking, automatic reminders to cut no-shows, and rescheduling that updates your pipeline. Fewer back-and-forth emails, fuller diaries and a smoother experience for the customer.

[ How it works ]

A four-step process from blueprint to live.

We map your process before we build anything. Every step has a clear output before the next begins.

Process mapping

We document your current enquiry-to-customer process: where leads come in, what happens and where things fall through. This becomes the automation blueprint.

Build & connect

CRM automation and workflow automation built in LeadGenie and n8n, pipeline stages, email and SMS sequences, triggers and integrations, all assembled in staging.

Test & launch

Every workflow tested end-to-end with real data before going live. We walk you through what fires, when and why, then hand over with training.

Monitor & optimise

Monthly or quarterly review of automation performance. Sequences and pipelines updated as your offers, pricing or qualifying criteria change.

[ Why WebGlobals ]

A marketing automation agency that owns the outcome.

We’re a Parramatta-based digital agency that’s worked with Australian businesses since 2017. Automation isn’t a side service bolted on, it’s connected to the web, SEO and lead-gen work we already do, so your pipeline automation fits the rest of your marketing.

Built and managed by one in-house team, no subcontractors
Plain-English documentation of every workflow, so you're never locked in
You own your LeadGenie and CRM accounts, we build inside them, you keep the keys
Honest scoping up front, we map the process before quoting a build
AU-aware by default, Privacy Act, Spam Act consent and GST handled correctly
One team for automation, web, SEO and lead generation

[ Who it's for ]

Built for Australian businesses that live and die by follow-up.

If enquiries come in faster than your team can chase them, automation pays for itself. These are the industries we build CRM and workflow automation for most, but the principles apply anywhere a lead can go cold while someone’s busy doing the actual work.

Trades & home services

Builders, electricians, plumbers and contractors, quote follow-ups, booking reminders and review requests on autopilot.

Professional services

Accountants, lawyers, consultants and advisers, qualify enquiries, automate onboarding and keep longer sales cycles warm.

Real estate & property

Agents, brokers and property managers, instant lead response, nurture sequences and pipeline tracking for buyers and sellers.

Healthcare & allied health

Clinics and allied health providers, enquiry capture, appointment reminders and recalls that reduce no-shows.

Finance & mortgage

Brokers and lenders, document-chasing workflows, status updates and follow-up across a multi-step application process.

Education & training

RTOs, coaches and course providers, enrolment nurture, reminders and onboarding for new students at scale.

[ At a glance ]

$1,200

Automation builds from, ex-GST

Platforms we build on, LeadGenie and n8n

2017

Helping Australian businesses grow online since

100%

One in-house team, no subcontractors

[ Transparent pricing ]

Straightforward, fair pricing.

All prices in AUD, ex-GST. Monthly retainer covers ongoing optimisation and support. One-off builds available on request.

Starter

$1,200 setup

One-off setup · ex-GST

Frequently asked questions.

Everything you need to know, if your question isn’t here, just ask.

What does an automation agency do?

An automation agency maps the repetitive steps in your business, responding to enquiries, chasing quotes, booking appointments and asking for reviews, and builds software workflows that run them without a person. We build these in LeadGenie and n8n, document every workflow in plain English, and leave you owning the accounts.

What's the difference between CRM automation and workflow automation?

CRM automation runs inside your CRM, moving deals through pipeline stages, applying tags, scoring leads and triggering follow-ups when a contact acts. Workflow automation is broader: it connects multiple tools so an event in one system triggers actions across others. We build both, CRM automation in LeadGenie and cross-platform workflow automation with n8n.

Do I need a LeadGenie account?

For most automation builds, yes. LeadGenie handles phone, SMS, email, CRM and calendar natively, which keeps things in one place. We can set up your account and include it in the project, so you don’t need to organise it separately, and you keep ownership of it.

Can you connect to our existing CRM (Zoho, HubSpot, Salesforce)?

Yes. We connect to most major CRMs via API or n8n integration. Complexity and cost depend on the CRM’s API and what you need to automate. We scope this in the process-mapping phase before quoting, so there are no surprises.

Will the automation replace our sales team?

No, it replaces manual, repetitive tasks so your sales team can focus on qualified conversations. A human hand-off is always built in. Your team gets a notified, pre-qualified lead rather than a cold list to chase.

How long does setup take, and what if something breaks?

A single workflow takes about 1–2 weeks from brief to launch; a full multi-workflow build is typically 3–4 weeks including testing. Once live, we monitor your automations and you have direct contact with the person who built them, most issues are resolved quickly, and retainer clients get priority response.

What is marketing automation?

Marketing automation is using software to handle repetitive marketing and sales tasks automatically, sending follow-up emails and SMS, capturing and tagging leads, updating your CRM and triggering the next step when a contact takes an action. Instead of someone manually chasing every enquiry, the system does it on a schedule and to a consistent standard. The goal isn’t to remove the human touch; it’s to make sure no lead is forgotten and your team spends its time on real conversations rather than admin.

What can you automate with LeadGenie?

LeadGenie automation covers most of the sales and follow-up process in one platform: lead capture from forms and ads, instant enquiry notifications, missed-call text-back, email and SMS nurture sequences, CRM pipeline updates, appointment booking and reminders, review requests, and reactivation campaigns. Workflows trigger on actions, a new lead, a form submission, a tag applied or a stage change. We design, build and test these in your LeadGenie account, then train your team to run them.

What is n8n, and when do you use it instead of LeadGenie?

n8n is a workflow automation platform that connects apps, APIs and databases without custom code. We use LeadGenie for the CRM, communication and nurture side, and reach for n8n when an automation needs to span tools LeadGenie doesn’t natively connect to, syncing your CRM with accounting software, moving data between systems, or triggering multi-platform actions from a single event. Most full-stack builds use both: LeadGenie as the hub, n8n for the integrations around it.

How much does business automation cost in Australia?

Our automation builds start from $1,200 ex-GST for a single starter workflow, $2,400 ex-GST for a full lead-nurture pipeline with email and SMS, and $4,500+ ex-GST for full-stack, multi-platform automation. Ongoing optimisation and support runs from $200/mo ex-GST. The right figure depends on how many workflows you need and how many tools they connect, so we map your process and quote against it before any build, with no surprises. All prices in AUD, ex-GST.

How do marketing automation agencies differ from a CRM vendor?

A CRM vendor sells the software. A marketing automation agency designs and builds the workflows inside it, connects it to the website, forms, phone and calendar, and tunes it from real results. We are the agency, not the vendor, and we work inside your own LeadGenie or CRM account so you keep the keys.

[ Related services ]

Automation works best connected to the rest.

Fill the pipeline automation feeds

Paid ads, landing pages and full-funnel lead generation that send a steady flow of enquiries, the leads your automation then captures, nurtures and follows up.

Add an AI layer to the conversation

AI chat and voice agents that answer enquiries, qualify leads and book appointments 24/7, a natural next step once your CRM and workflow automation are in place.

See the full picture

Web, SEO, lead generation, social and automation from one Australian team, so every part of your marketing is built to work together, not in silos.

[ Let's begin ]

Let's map your automation blueprint.

Tell us where leads come in and where they currently fall through. We’ll map the gaps and show you what CRM and workflow automation could look like for your business, no obligation.

0485 023 123

Get a free walkthrough

No obligation. One business day turnaround.