Search engine optimisation for an accounting or bookkeeping firm: ranking service pages such as tax returns, BAS, bookkeeping, SMSF and business advisory, and the firm’s Google Business Profile, when local businesses and individuals search for an accountant. It combines a page per service, local signals, plain-English guides and consistent listings.
Demand peaks around BAS quarters in October, February, April and July, the lead-up to EOFY in May and June, and tax time from July to October. SEO needs to be in place two to three months before each peak, and Google Ads can be switched on for the peak itself. We plan campaigns to that calendar.
Our accountant SEO starts at $750 a month ex GST for a single-office firm and $1,500 a month for multi-service or multi-office firms with content and link building. No lock-in, 30 days notice. Bookkeeping and BAS-only practices usually sit at the lower tier.
A page per service with fees or fee ranges, registration details for the Tax Practitioners Board and CA or CPA, team profiles, a secure document upload or client portal link, online appointment booking, and clear calls to action for both business and individual clients. We build these on WordPress from $750 ex GST. A three-page static site without the portal and booking integrations starts at $450.
Local SEO and Google search usually produce clients who value advice, because they are actively looking. Referrals and LinkedIn content support business-advisory work. Paid social tends to attract price shoppers and is rarely the first channel we recommend.
