Most borrowers start with a search, not a bank branch. They type mortgage broker and their suburb, compare the Google Business Profiles in the map, read the reviews, then look at two or three websites before they call. Digital marketing for mortgage brokers is about being the credible, easy-to-contact option at each of those steps, and doing it inside the rules that apply to credit advertising in Australia.
Local search that brings in borrowers near you. We set up and maintain your Google Business Profile with the right categories and service areas, build pages for the suburbs and loan types you actually write, such as first home buyer loans, refinancing, investment lending and loans for the self-employed, and ask every settled client for a review so your profile keeps growing. Those pages answer the questions borrowers ask before they pick up the phone, which is what earns rankings and enquiries over time.
Google Ads aimed at intent, not volume. Searches like refinance home loan or mortgage broker near me come from people who are ready to talk. We build campaigns around those searches, exclude the job seekers and rate-shoppers who will not convert, add call tracking, and report on booked appointments rather than clicks. Your spend stays in your own ad account, so you can see where every dollar goes.
Compliance built into the copy. Credit advertising carries specific obligations. Your credit licence or credit representative number should be clearly shown, an advertised interest rate generally needs its comparison rate alongside it, and nothing can suggest that approval is guaranteed or that one lender is always the cheapest. We write your website, ads and social posts with ASIC’s advertising guidance (RG 234) and the Australian Consumer Law in mind, and flag anything your licensee or aggregator should approve before it goes live.
A website that earns trust before the first call. Borrowers want to know who they will be dealing with. We put your photo, experience, lender panel and memberships where they can be seen, explain your process in plain English, and make booking a call a one-step job on a phone. Clear information about how you are paid answers one of the most common borrower questions before it is asked.
Fast follow-up and a longer memory. A borrower who enquires on a Sunday night will often go with whoever replies first. We connect your forms to your CRM, send an instant acknowledgement, and set up reminders for the moments brokers tend to miss, such as fixed-rate expiries and annual loan reviews, so past clients come back to you instead of their bank. See lead generation, Google Ads management, local SEO and follow-up automation.
