Open Mon–Fri · 9–5 AEST · Parramatta, NSW

Book a call →

Home / Industries / Trades

Industries we serve

Tradie Website Design, SEO and Google Ads That Make the Phone Ring

WebGlobals builds call-first websites, local SEO and Google Ads for Australian tradies: plumbers, electricians, builders, landscapers, HVAC and every trade in between. Tradie website design from $450 ex GST, SEO for tradies from $750 a month, and Google Ads management from $750 a month plus spend, with missed-call text-back and monthly reporting that counts booked jobs. Managed from Parramatta, Western Sydney, since 2017.

Book a strategy call →
See what we do
🔧
What you get each monthExample report · illustrative
Example
45
▲ 30%
New job enquiries, by channel
Google Ads20
Local SEO15
Google Business10
Illustrative. Your report shows your business.
[ WebGlobals ]

When the hot water dies at 9pm,

the job goes to whoever answers

Trades marketing is not about awards or clever branding. It is about being visible at the moment of need and being dead easy to call. Someone’s switchboard trips, they grab their phone, and they call the first business that looks trustworthy and answers. We have built for Australian trades and home-service businesses since 2017, plumbers, electricians, drainers, painters and HVAC among them, and the work always comes down to the same three things: show up in local search, run ads that only cost money when someone is ready to book, and never let an enquiry go cold.

[ Web design for tradies ]

Web design for tradies:

a site built to be called, not admired

Tradie website design has one job: turn a 9pm search on a cracked phone screen into a phone call. So every WebGlobals trades site is built mobile-first with a tap-to-call button on every screen, your service areas and licence number where a customer looks for them, a quote form that lands in your CRM, and reviews pulled from Google. It loads in under 2.5 seconds on a mobile connection, because a customer standing in a flooding laundry will not wait for a hero video. Plumber website design, electrician, builder, landscaper: the structure is the same and the content is specific to your trade, your suburbs and the jobs you actually want.

Web design for tradies starts at $450 ex GST for a static three-pager, or $750 for a three-page WordPress site you can edit yourself. Most trades choose Growth at $1,350: up to six pages, one for each service, which is also what local SEO needs. Every build ships with Squirrly SEO configured, your Google Business Profile linked and 30 days of support. See the full web design service and our website design packages, or read why every trades business needs a website that converts.

[ SEO for tradies ]

SEO for electricians, plumbers and every tradie:

own your suburbs in the Map pack

SEO for tradies is mostly local SEO, and local SEO is mostly discipline. A complete Google Business Profile with the right primary category and service areas. The same name, address and phone on every directory. A page for each service and each main suburb, so a search for emergency plumber Blacktown lands on a page about emergency plumbing in Blacktown. Genuine reviews requested after every job, automatically. A fast site that Google trusts. Done properly it puts a tradie in the Map pack for the searches that pay, without paying per click.

SEO for plumbers and SEO for electricians follow the same playbook with different pages: plumbers win on emergency and hot water terms, electricians on switchboard, safety switch and EV charger terms, builders on renovation and extension terms by suburb. Our local SEO for trades starts at $750 a month for ten tracked keywords, targeted to the postcodes you actually service, and we publish the rankings every month. Our guide to local SEO for electricians, plumbers and builders walks through the method.

[ Google Ads for tradies ]

Google Ads and Local Services Ads

for jobs this week

SEO takes weeks. Ads take days. Google Ads for tradies targets the exact jobs and postcodes you want, excludes the ones you do not, and only costs money when someone clicks. Local Services Ads add the Google Guaranteed badge and pay per lead rather than per click. Management is from $750 a month plus your ad spend, and most trades start with $1,000 to $2,000 a month in spend. Our article on what a good tradie campaign looks like goes through it step by step.

[ Never miss a job ]

Missed-call text-back

and AI phone answering

You cannot answer the phone from under a sink. Every WebGlobals trades setup includes missed-call text-back: the caller gets an SMS within a minute saying you are on a job and will call straight back, and the enquiry is logged in LeadGenie so it is not forgotten. For businesses that want the call answered properly, an AI phone agent picks up, qualifies the job and books it into your calendar, around the clock.

[ How it works ]

How it

works
01

Free audit & mapping

We map your service areas, competitors and the quickest wins, no cost, no obligation.

02

Build & launch

We build or tune your site and campaigns so leads flow to your phone, with tracking on every one.

03

Track & report

Monthly reporting that ties spend to booked jobs, the number that pays your wages, not vanity metrics.

What we do

for you
✓

Websites that turn visits into calls, fast, mobile-first sites with your service areas, licence details, reviews and a tap-to-call button on every screen. See web design.

✓

Local SEO & Google Business Profile, rank in the map pack for “electrician near me” and your suburb terms so you’re found without paying per click. See SEO.

✓

Google Ads for tradies, Local Services and Search campaigns targeted to your jobs and postcodes, so budget goes to real enquiries, not tyre-kickers. See Google Ads management.

✓

Instant lead follow-up, every call and form hits your phone in minutes, with automated text-back if you miss it, so you win the job the competitor lost by not answering. See lead generation.

[ Results & proof ]

Results &

proof

No vanity metrics. We track the number that pays your wages: booked jobs. Every campaign has call tracking and form tracking, so you can see which suburb, keyword and ad produced each enquiry. Our trades clients stay because the reporting is honest and the phone rings.

Related guides: Digital marketing for handyman services · Google Ads for tradies · Local SEO for electricians, plumbers & builders · Why every trade needs a converting website

[ Pricing ]

Pricing

Transparent monthly retainers, no lock-in surprises. Typical starting points (AUD, ex-GST): local SEO from $750/mo, Google Ads management from $750/mo + ad spend, a new website from $450, and WordPress care from $90/mo. Most trades run a website + local SEO + ads bundle, see full pricing.

✓

Tradie website: from $450 ex-GST static, or $750 on WordPress; most choose Growth at $1,350

✓

Local SEO: from $750/mo ex-GST

✓

Google Ads management: from $750/mo ex-GST (plus your ad spend)

✓

WordPress care plan: from $90/mo ex-GST

Get a tailored quote →
[ Where we work ]

Western Sydney trades

are our home market

We are based in Parramatta, so trades in Penrith, Blacktown, the Hills and the wider west are the businesses we know best. Trades elsewhere in Australia work with us the same way, over calls and staging links, and the reporting is identical wherever you are. Browse the other industries we work with if you run more than one business.

[ Frequently Asked ]

Questions,

answered.

Everything you need to know. Still unsure? Ask us directly.

Get a free audit
From $450 ex GST for a static three-page site, or $750 for a three-page WordPress site with tap-to-call, service areas, licence details and a quote form. Most trades choose Growth at $1,350, which covers up to six pages, one per service. Prices are fixed before work starts.
Google Ads and Local Services Ads can produce calls within days of going live. SEO for plumbers and electricians builds over weeks to a few months as the Map pack and suburb pages take hold. We usually run ads for immediate jobs while SEO compounds underneath.
Mostly local SEO: a complete Google Business Profile with the right categories and service areas, consistent listings everywhere, a page for each service and each main suburb, genuine reviews collected after every job, and a fast mobile site. Our local SEO for trades starts at $750 a month and targets the postcodes you actually service.
An automated text goes back to the caller within a minute so the job does not go to the next tradie, and the enquiry is logged in LeadGenie. An AI phone agent can answer, qualify and book the job outright if you want it.
Yes. You own your domain, website and ad accounts. No hostage situations.
Most of our trades clients are owner-operators and small crews. We scale the plan to your capacity so you are not paying for leads you cannot service.
Yes. SEO for plumbers and electricians is mostly local work: a page for each service and each suburb you cover, a Google Business Profile that is complete and reviewed, and a site fast enough to load on a phone at the roadside. Same discipline as our wider trades SEO, tuned to emergency and same-day searches.
Only in emphasis. A plumber website design has to make the phone number impossible to miss, state the service areas plainly and answer the after-hours question, because a burst pipe is not a browsing decision. The build, the speed and the enquiry handling are the same as any other trade.
Let’s begin

Let’s build something that

grows.

Tell us where you are now, we’ll review your site and map the fastest path to more enquiries. We reply within one business day.

📞 0485 023 123

Get your free audit

No obligation · One business day turnaround.

🔒 Your details stay private, Australian Privacy Act compliant.