Under the Legal Profession Uniform Law and state equivalents, legal advertising must not be false, misleading or deceptive, must not use the word specialist or imply accreditation the practitioner does not hold, and in most states cannot promote personal injury services in ways the rules restrict. Outcome promises and no-win-no-fee claims need careful handling. We write law firm websites and campaigns inside those rules.
Search engine optimisation for a legal practice: ranking practice-area pages and the firm’s Google Business Profile when people search for a lawyer in their area or for a legal problem. It relies on a page per practice area, local signals, authority content in plain English, and consistent firm details across directories.
For most firms, Google organic and local results produce the highest-intent enquiries, because people search for a lawyer when they have a problem. Google Ads adds volume quickly in competitive practice areas such as family and criminal law. LinkedIn suits commercial and employment practices selling to businesses.
Yes. Enquiry forms route to your CRM with instant acknowledgement, and an AI intake agent can capture matter details and book a consultation after hours, with clear wording that it is not legal advice and a handover to a solicitor.
Our law firm SEO starts at $750 a month ex GST for a single-office firm with a few practice areas, and $1,500 a month for multi-practice or multi-office firms with content and link building. Competitive metropolitan practice areas such as family or personal injury law usually need the higher tier.
From $750 ex GST for three pages and $1,350 for up to six pages with practice-area pages, practitioner profiles, secure enquiry forms and calendar booking. A three-page static site without those features starts at $450. The price is fixed before work starts.
