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Home / Case Studies / Employment Star
SEO and AI SEO, guides and content, landing pages, LinkedIn and Google Ads
visits from Google search, a year apart
clicks from Google to the website
on Google for Employment Hero implementation (8.6), implementation cost (8.1) and fixing your set up (8.2)
Source: Google Analytics and Search Console, October to December 2025 compared with July to September 2026. Rankings: average position, 90 days to 24/10/2026.
Employment Star helps Australian businesses set up Employment Hero for HR and payroll. Very few businesses found them through Google.
We built a library of practical guides on Employment Hero set up, costs and Australian awards, tuned every service page for search and AI answers, and built landing pages for their campaigns.
85 to 100 quote requests a month, up from 20 to 30
+80% appearances in Google search, now about 26,800 a month
+58% clicks from Google to the website
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