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Digital Marketing for Real Estate Agencies and Property Businesses

WebGlobals provides digital marketing for real estate agencies, individual agents, buyers agents, property managers and developers across Australia, managed from our office in Parramatta. We build real estate websites that capture appraisals, run real estate SEO so you own your suburb searches, manage Google and Meta listing campaigns, and automate the follow-up. Websites from $450 ex GST, SEO and campaigns from $750 a month, month to month.

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See what we do
🏠
What you get each monthExample report · illustrative
Example
40
▲ 25%
Appraisal and buyer enquiries, by channel
Local SEO18
Meta Ads14
Google Ads8
Illustrative. Your report shows your agency.
[ WebGlobals ]

Two audiences,

one online presence

Every property business is selling to two groups at once. Vendors are deciding who lists their home, and they judge you by how well you market yourself before they trust you to market their house. Buyers are deciding whose listing to enquire on, and they compare you against every other agent in the suburb in the same scroll. Real estate digital marketing is the work of looking like the local expert everywhere both groups look: Google, the portals, social feeds and your own website. We have built for property businesses since 2017, and ten are published in our portfolio, among them the buyers agents at Aus Wide BA, High Rise Strata in strata management, and agencies including Fortune8 Property and Treasure Group Real Estate. See the property websites we have built.

[ How it works ]

Real estate agent digital marketing: how it

works
01

Free audit

We map your core suburbs, the agents who outrank you and the gaps in your listings, reviews and site. No cost, no obligation.

02

Build & launch

We build or fix the site, then launch appraisal and listing campaigns with every enquiry tracked.

03

Track & report

Appraisal requests and buyer enquiries reported monthly by suburb and by campaign.

[ Real estate SEO ]

SEO for real estate:

own the suburbs you sell in

SEO in real estate has one quirk that catches agencies out: the portals rank for the properties, not for you. When someone searches for houses for sale in Toongabbie they get realestate.com.au and Domain. When they search for a real estate agent in Toongabbie, or how to sell my house in Toongabbie, they get the agencies that built for it, and those are the searches that produce appraisals.

Our real estate SEO builds a page for each core suburb with local knowledge a portal cannot copy, publishes sold results and suburb profiles Google can index, sets up the Google Business Profile with the right categories, hours and service areas, and runs a review request after every settlement so the profile grows every month. Rankings are reported by suburb, so you can see which areas are producing appraisal requests and which need more work. Local SEO starts at $750 a month ex GST for ten suburb and service keywords. See the SEO service and SEO packages.

[ Real estate website design ]

Real estate website design

that captures appraisals

A real estate website has two jobs: show listings and sold results so buyers trust you, and make requesting an appraisal the easiest thing on the page for vendors. Our real estate website design is image led and fast, with listings synced from your portal feed or CRM, suburb pages that support the SEO above, agent profiles, open home times, and an appraisal form that lands in your CRM with a text-back inside a minute. Sites are WordPress, so your team can add a listing or a market update without calling us.

WordPress agency sites start at $750 ex GST. Most agencies choose Growth at $1,350 for up to six pages plus suburb and listing templates, and personal-brand sites for individual agents start at $450. See web design and website design packages.

[ Listing and appraisal campaigns ]

Google and Meta campaigns

for listings and appraisals

Facebook and Instagram put a listing, or a thinking-of-selling message, in front of every homeowner in a chosen radius. Google catches the people already typing sell my house or real estate agent near me. We run both from a single tracked account: listing carousels and open home reminders on Meta, appraisal and agent searches on Google, and remarketing that keeps your agency in front of a vendor for the weeks it takes them to decide. Every lead is attributed to a suburb and a campaign, so the monthly report tells you what an appraisal actually cost. Management from $750 a month ex GST plus your ad spend. See Meta and PPC campaigns and Google Ads management.

[ Vendor lead generation ]

Appraisal funnels and follow-up

that never forgets

Most vendors enquire months before they list, and the agency that wins the listing is usually the one that stayed in touch without being a nuisance. We build appraisal funnels, whether that is a free market appraisal, a suburb report or a what-is-my-home-worth tool, and connect them to LeadGenie so every enquiry gets an instant reply, a call task for the agent and a nurture sequence with market updates until they are ready. See lead generation.

Digital marketing for real estate agents:

what we do for you
✓

Real estate website design, image-led and fast, with portal or CRM listing sync, suburb pages, sold results and appraisal capture. See web design.

✓

Real estate SEO, so you own the suburb searches that produce appraisals rather than the portal listings that do not. See SEO.

✓

Listing and appraisal campaigns across Google and Meta, attributed by suburb and listing. See Meta ads for listings and Google Ads.

✓

Vendor lead generation, appraisal funnels and nurture that keep you front of mind until they are ready to list. See lead generation.

[ Results & proof ]

Real estate digital marketing:

results and proof

We track appraisal requests, buyer enquiries and cost per enquiry, attributed by suburb and by listing, and we report them monthly. Figures come from your own analytics, Search Console and ad accounts. Nothing is published as a case study until you have approved it, which is why this page names no results it cannot show you on a call. For the strategy behind the work, read our complete guide to digital marketing for real estate agencies in Australia.

[ Pricing ]

Pricing: digital marketing, real estate websites and campaigns

Published and ex GST, month to month. Typical starting points:

✓

Real estate website design: from $450 one-off (WordPress agency sites from $750, Growth $1,350)

✓

Local and real estate SEO: from $750/mo ex-GST

✓

Google or Meta campaign management: from $750/mo ex-GST plus your ad spend

✓

WordPress care plan: from $90/mo ex-GST

Get a tailored quote →
[ Frequently Asked ]

Questions about the digital marketing of real estate,

answered.

Everything you need to know. Still unsure? Ask us directly.

Get a free audit
For an Australian agency it usually means four things working together: a website that presents listings, sold results and an appraisal request form; local SEO so you appear for real estate agent and sell my house plus suburb searches; Google and Meta campaigns for listings and appraisals; and follow-up automation so no enquiry goes cold. We deliver all four from Parramatta.
It is suburb led. Instead of one page about selling homes, you need a page for each core suburb, sold results and suburb profiles Google can index, and a Google Business Profile with the right categories and a steady flow of reviews. Portal listings do not rank for your agency, so your own site has to.
Our prices are published ex GST: a new website from $450, WordPress agency sites from $750, and most agencies choose the $1,350 Growth build; local and real estate SEO from $750 a month; Google or Meta campaign management from $750 a month plus ad spend; and WordPress care from $90 a month. Everything is month to month.
Yes. We integrate common real estate feeds and CRMs so listings, sold results and open home times sync to your site automatically.
Yes. Digital marketing for a real estate agent is usually a personal-brand site, a Google Business Profile in your name and appraisal campaigns in your core suburbs. We build these alongside full agency sites.
Facebook and Instagram reach local vendors and buyers with listing and appraisal creative; Google captures people already searching for an agent or for how to sell. Most agencies need both, weighted by whether you are chasing listings or buyers this quarter.
Let’s begin

Tell us your suburbs,

we will map the appraisals.

We will review your site, your Google Business Profile and the agents outranking you, and map the fastest path to more appraisals. Reply within one business day, no obligation.

📞 0485 023 123

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