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Paid campaigns · Google, Meta and LinkedIn · Sydney

PPC Agency in Sydney for Google, Meta and LinkedIn Ad Campaigns

Ad campaigns that bring enquiries, not clicks.

WebGlobals is a PPC agency in Sydney that plans, builds and manages paid campaigns across Google Search and Shopping, Facebook and Instagram, and LinkedIn for Australian businesses. Published management fees from $750 a month ex GST, ad spend paid to each platform from your own accounts, conversion tracking before launch, and monthly reporting that counts enquiries, not clicks. Managed from Parramatta since 2017.

Example monthly reportExample

Enquiries

120

▲ 38%

Cost / enquiry

$40

▼ 22%

Conv. rate

▲ 2pts

ROAS

4×

▲ 0.5×

Enquiries by week

Illustrative figures. Your report shows your own accounts.

[ PPC marketing Sydney ]

PPC marketing Sydney: starts with the enquiry and works backwards.

Most PPC marketing in Sydney is sold by the platform: we do Google, or we do Facebook. We start from the other end. Which enquiries make you money, who makes them, and where are those people when they are ready? A plumber’s customers search Google at the moment the pipe bursts. A cosmetic clinic’s customers scroll Instagram months before they book. A B2B software buyer reads LinkedIn. The platform follows the customer, and the campaign follows the enquiry path: ad, landing page, form or call, follow-up. Every WebGlobals campaign ships with all four built and tracked, because a great ad that lands on a slow page with no follow-up is money spent teaching a competitor what works.

PPC management in Sydney also means knowing the local auction. A click for a Parramatta electrician costs a fraction of a click for a Sydney CBD lawyer, and a Meta lead for an allied health clinic converts differently in Blacktown than in Mosman. We have run campaigns in these markets since 2017, and that experience goes into your budget recommendation before you spend anything. Where the landing page is the weak link we will build it as part of the landing pages work rather than let the spend leak.

[ Pricing ]

PPC management Sydney pricing, in the open.

Three tiers, priced on how many platforms you run, each with a one-time setup fee equal to the first month. Single-Channel at $750 a month covers Google, Facebook or Instagram. Dual-Channel at $1,200 a month runs Google plus Meta together, which is where most clients land. Full-Funnel from $1,500 a month adds LinkedIn and continuous testing across every channel. All prices AUD ex GST, and ad spend is paid directly to the platforms from your own accounts. See all WebGlobals pricing.

Single-Channel

from $750 / mo · $750 setup

One platform · management fee ex-GST · ad spend additional

Platforms, 1 (Google, Facebook or Instagram)
Campaigns, 1 campaign
Ad groups & ads, 3 ad groups, up to 6 ads
Audience & keyword research, included
Conversion tracking, included
Negative keywords (Google), ongoing
Ad assets / creatives, full set
Competitor ad analysis, included
Optimisation, monthly
Reporting, monthly

What we do on each platform.

Every campaign includes account setup, audience research, bidding strategy, conversion tracking, optimisation and monthly reporting. On top of that, each platform gets work specific to how it actually wins.

Google Ads

Search · Display · YouTube

Meta Ads

Facebook · Instagram

LinkedIn Ads

B2B · professional services

Targeting by job title, industry and company size
Sponsored content and lead-gen forms
Run where the deal value justifies the click cost
Paired with organic social on the same profiles
Conversion tracking through to the CRM
Monthly reporting on cost per qualified enquiry

Landing pages & tracking

WordPress · LeadGenie

Dedicated landing pages built on your own site
Call and form tracking on every campaign
GA4 and platform conversion events verified before launch
Follow-up automation so a Saturday enquiry gets a Saturday reply
A/B testing of headline, offer and form length
Plain-English monthly reporting

Excludes: ad budget / spend (paid directly to the platform) · landing-page builds (quoted separately) · creative / video production · website changes · third-party tool subscriptions. LinkedIn & YouTube campaigns are available on the Full-Funnel tier.

[ Facebook ads agency Sydney ]

Facebook ads agency Sydney: we build the whole funnel.

Facebook ads in Sydney are cheap to start and expensive to get wrong. The platform will happily spend your budget on reach; the skill is in the audience, the offer and what happens after the click. As a Facebook ads agency in Sydney we build campaigns in three layers: cold audiences chosen from your best customers and their interests, warm audiences of people who have visited your site or watched your videos, and hot audiences of past enquirers and customers for offers and reactivation. Creative is produced for the format, static, carousel and short video, and tested in sets rather than one ad at a time. Lead forms feed LeadGenie so the follow-up SMS goes out in under a minute.

For regulated industries, health, finance and legal, we write Meta creative to the same standard as the website: no outcome claims, no before-and-after implications, no urgency tactics. It keeps the ad account alive and it converts better with Australian audiences anyway. Paid works best next to organic social on the same profiles, which is how we run Facebook ads in Sydney alongside your content, feeding the same lead generation campaigns.

[ How it works ]

PPC services Sydney: five steps from audit to steady enquiries.

Audit. Your existing accounts, tracking, landing pages and competitors' ads, free.
Plan. Platform mix, budget, audiences, offer and landing page, in writing.
Build. Campaigns, creative, tracking and follow-up automation, reviewed with you before launch.
Optimise. Weekly checks and changes, with a deeper optimisation pass every month.
Report. A monthly report in plain English: spend, enquiries, cost per enquiry, and what changes next month.

[ Common questions ]

PPC questions, answered.

Everything you need to know, if your question isn’t here, just ask.

What does a PPC agency in Sydney do?

A PPC agency plans, builds and manages pay-per-click advertising: Google Search and Shopping, Meta (Facebook and Instagram) and LinkedIn campaigns. We handle targeting, creative, landing pages, conversion tracking, weekly optimisation and monthly reporting, with one accountable team, a published management fee, and ad spend paid directly to each platform from your own accounts.

How much does PPC management cost in Sydney?

Our PPC management in Sydney is $750 a month for one platform, $1,200 a month for Google plus Meta, and from $1,500 a month for the Full-Funnel tier across Google, Meta and LinkedIn, each with a one-time setup fee equal to the first month, all ex GST. Ad spend is additional and stays in your own accounts. See WebGlobals pricing.

Do you run Facebook ads in Sydney as well as Google?

Yes. We are a Facebook ads agency in Sydney as well as a Google Ads agency in Sydney: Meta campaigns across Facebook and Instagram with audience building, creative, retargeting and lead forms connected to LeadGenie for instant follow-up. Many clients run Google for demand capture and Meta for demand creation together.

Which platform should a Sydney small business start with?

If people already search for what you sell, start with Google Search. If you sell something people do not search for yet, or sell to a defined audience, start with Meta. B2B services with a clear job-title target usually add LinkedIn later because of its higher click cost. We recommend after an audit rather than by default.

How is PPC marketing in Sydney different from SEO?

PPC buys visibility immediately and stops when the budget stops. SEO takes months and then keeps producing without a per-click cost. Most of our clients run PPC for immediate leads while SEO builds the compounding base.

Do I own the ad accounts and creatives?

Yes. Campaigns are built in your own Google, Meta and LinkedIn accounts, billed by the platforms to you. Creatives, landing pages and data are yours, and our access can be removed at any time.

[ Let's begin ]

Ready for ad campaigns that pay for themselves?

Start with a free audit of your current ad accounts. We will show you where the spend went, what the tracking is missing and what we would change, within two business days.

📞 0485 023 123

Get a free ad account audit

No obligation. We’ll be in touch within one business day.