It depends on your industry, location and how competitive your keywords are. Many Australian small businesses start somewhere between $1,000 and $3,000 per month in ad spend, plus a management fee — our plans start at $750/mo +GST, with a $750 +GST one-time setup per campaign. We tailor the ad budget to your goals and what the auction actually costs in your market — book a strategy call on 0485 023 123 and we’ll map it out.
Your ad spend goes straight to Google on your own billing, and we charge a separate management fee — published upfront, never a mark-up hidden inside your media budget. There are three tiers: Search from $750/mo, Search + Display from $1,200/mo, and Performance (Search + Display + Shopping / Performance Max) from $1,500/mo, each with a one-time setup fee per campaign. All prices in AUD, +GST. Larger or more complex accounts are quoted from there.
Yes. Trades and home-service businesses are a big part of what we do — electricians, plumbers, builders, landscapers and the like. We focus on local search, call tracking and after-hours strategy so a click turns into a booked job, not just a visit. We optimise around the suburbs and services that actually pay.
Ads can start showing within a day of launch, and you’ll usually see clicks and enquiries in the first week. The first 30 to 60 days are about gathering conversion data and optimising — bids, keywords, negatives and landing pages — so cost per lead trends down over time. PPC rewards steady, ongoing management, not set-and-forget.
Yes. We build and manage the campaigns inside your own Google Ads account, on your own billing, and you keep full ownership and access. If we ever part ways, the account, the data and the conversion history stay with you. No hostage situations.
Google Ads (PPC) puts you at the top of search results today for a cost per click, so it’s fast and you can switch it on and off. SEO earns rankings over months and keeps working without paying per click. They work well together — ads for immediate enquiries, SEO for long-term traffic. We can run both, but this page is about Google Ads management.
No. We’re based in Parramatta and work with businesses right across Sydney, but we manage Google Ads for clients Australia-wide. Campaigns can target a single suburb, a metro area, a state or the whole country — wherever your customers are searching.
You can absolutely run it yourself, but Google’s defaults are built to spend your budget, not protect it. A Google Ads specialist in Sydney sets up the tracking, negative keywords and bidding that stop waste, and keeps optimising as the data comes in. The aim is for the management to pay for itself by lowering your cost per lead — time back for you, and spend that works harder.
There are two parts: the ad spend you pay Google, and the management fee you pay your agency. Ad spend depends on your industry and how competitive your keywords are — cost per click in Australia can range from a couple of dollars to well over $20 in competitive trades and legal niches. Many small businesses start around $1,000–$3,000 a month in spend. Our management fee is separate and published upfront: from $750/mo +GST for Search, $1,200/mo for Search + Display, and $1,500/mo for Performance, plus a one-time setup fee per campaign. Larger accounts are quoted from there.
A Google Ads agency plans, builds and runs your paid search campaigns and manages them over time. That covers keyword research, campaign and ad-group structure, writing ad copy, setting up conversion tracking, building or recommending landing pages, managing negative keywords and bids, and reporting on spend, leads and cost per lead. The goal is to turn ad budget into qualified enquiries as efficiently as possible — and to keep improving the result month on month rather than setting it and forgetting it.
ROAS (return on ad spend) is revenue divided by ad spend — a 4:1 ROAS means $4 back for every $1 spent. What counts as “good” depends entirely on your margins: a business with high margins can profit at a lower ROAS, while a tight-margin business needs more. For lead-based businesses like trades and services, cost per lead and close rate often matter more than ROAS. We set a realistic target with you at the strategy call based on your numbers, then manage toward it.
