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Dental SEO and Website Design for Dentists Who Want More New Patients

WebGlobals provides dental SEO services, website design, Google Ads and AI reception for Australian dental practices. Local SEO from $750 a month ex GST puts a practice in the Google Map pack for its suburb and its treatments, booking-first websites from $750 on WordPress (a three-page static site starts at $450), and everything written to Ahpra’s advertising guidelines. Managed from Parramatta, Sydney, with regulated-health clients since 2017.

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See what we do
🦷
What you get each monthExample report · illustrative
Example
39
▲ 30%
New patient enquiries, by channel
Local SEO18
Google Ads12
Google Business9
Illustrative. Your report shows your practice.
[ WebGlobals ]

A dental practice is a local business

with a compliance department

Most dental marketing sells a practice the same package as everyone else, then lands it in trouble with a testimonial widget. We come at it from the other side. We have worked with regulated health practices since 2017, including audiology clinics and allied health, and dental practices such as Dental House, so the Ahpra advertising guidelines are the starting point rather than an afterthought. Dental SEO done inside those rules still works, because what wins in dental search is proximity, completeness, reviews and speed, none of which need a claim you cannot make.

[ SEO for dentists ]

Dental SEO services:

be the practice Google shows first for your suburb

When someone searches for a dentist near me, or an emergency dentist in Parramatta, Google shows three practices in the Map pack before anything else. Dental SEO is the work of being one of those three, and then ranking the treatment pages underneath for dental implants, Invisalign and wisdom teeth removal alongside your suburb. Our dental SEO services cover the whole picture: a complete Google Business Profile with the right primary category, services and appointment link; consistent name, address and phone across HealthEngine, HotDoc and the health directories; a page for each treatment written for the patient’s question rather than the clinical term; genuine reviews requested after appointments in a way that complies with the guidelines; and a fast mobile site that Google trusts.

Two things make SEO dental practices can rely on different from generic SEO. First, the treatments are the money: a practice needs its implant and orthodontic pages ranking more than its home page. Second, the review rules are strict, so review volume has to come from a compliant, consistent request process rather than incentives. Our local SEO for dental starts at $750 a month for a single practice and $1,500 a month for multi-treatment or multi-location campaigns, with rankings and new-patient enquiries reported every month. Our guide to optimising your Google Business Profile covers the first ten things we fix.

[ Dental website design ]

Dental web design:

a website that books, not just describes

A dental website has three visitors: the new patient comparing practices, the existing patient trying to book, and Google. Website design for a dentist has to serve all three. We build practice websites on WordPress with online booking on every page (HealthEngine, HotDoc, Dentally, Praktika or your existing system), a page for each treatment, practitioner profiles with registration details, fees and health fund information stated plainly, and photography of the actual practice rather than stock smiles. Dental web design starts at $750 ex GST for three pages and $1,350 for up to six, with a three-page static site from $450 if you do not need booking; most practices choose six so every major treatment has a page of its own. See the full website design service.

Sydney practices compete suburb by suburb, and a dentist website design in Sydney has to reflect that: a Parramatta practice needs Parramatta, Harris Park and Westmead on the page, not Sydney in general. Because we are based in Parramatta, dental website design for Sydney practices usually includes a short visit to photograph the practice and meet the team, which is what turns a template into a site patients trust.

[ Google Ads and AI reception ]

Faster fills:

Google Ads and an AI receptionist

SEO builds over months. Google Ads for dental practices fill chairs this month: Search campaigns for high-value treatments and emergency terms, geo-targeted to the suburbs you draw from, with call tracking so you know which ad produced which booking. Management from $750 a month plus ad spend. And because so many new-patient calls arrive when reception is busy or closed, an AI receptionist can answer, triage, book into your system and log the call, with a human handover for anything clinical.

[ Compliance ]

Ahpra-compliant dental marketing,

by design

Ahpra’s advertising guidelines apply to the practice and to anyone advertising on its behalf, so they shape the work rather than sitting on top of it. No testimonials about clinical care on your website, ads or social profiles, and Google reviews managed within the guidelines. No best, leading or pain-free claims: treatment pages describe what happens, who it suits and what it costs. No inducements that could encourage unnecessary treatment, and where an offer is used it is plain and conditional on clinical suitability. No before-and-after imagery that creates unreasonable expectations. Practitioner names, registration details and fee disclosures appear where the guidelines expect them.

[ How it works ]

Dentist website design Sydney: how it

works
01

Free review

Your Google Business Profile, website, listings and competitors, plus a compliance read of what is live right now.

02

Build & launch

Website or treatment pages, profile and listings, campaigns, booking integration and tracking on every call and form.

03

Report

Monthly: rankings, new-patient enquiries by channel and cost per enquiry. The numbers that fill chairs.

SEO, dental web design and Google Ads

for your practice
✓

Dental SEO and the Map pack, so your practice shows for your suburb and your treatments, with a complete Google Business Profile and consistent listings.

✓

Booking-first websites with online booking on every page, a page per treatment, practitioner profiles and plain fee and health fund information.

✓

Google Ads for dental, Search campaigns for high-value treatments and emergency terms, geo-targeted with call tracking through to the booking.

✓

AI reception and follow-up, so after-hours calls are answered, triaged and booked, and no new-patient enquiry is lost.

[ Pricing ]

Website design, dentist SEO and ads pricing

Transparent pricing, no lock-in. Typical starting points (AUD, ex-GST):

✓

Dental SEO: from $750/mo (single practice), $1,500/mo (multi-treatment or multi-location)

✓

Dental website: $750 (3 pages) or $1,350 (up to 6 pages with booking integration)

✓

Google Ads management: from $750/mo ex-GST (plus your ad spend)

✓

AI receptionist from $2,500 setup plus $250/mo · WordPress care from $90/mo

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[ Frequently Asked ]

Dental website design Sydney and marketing

questions.

Everything you need to know. Still unsure? Ask us directly.

Get a free audit
Dental SEO is search engine optimisation for a dental practice: ranking in Google’s Map pack and organic results when people nearby search for a dentist or a treatment. It combines a complete Google Business Profile, consistent listings, a page for each treatment, genuine patient reviews collected compliantly, and a fast, booking-first website.
Our dental SEO starts at $750 a month ex GST for a single practice, covering 10 tracked keywords, the Google Business Profile, citations and two blogs a month, and $1,500 a month for multi-treatment or multi-location campaigns with link building. No lock-in, 30 days notice.
Yes. Dentists are registered health practitioners and their advertising is governed by the National Law and Ahpra’s advertising guidelines. Testimonials about clinical care, claims of superiority, inducements that encourage unnecessary treatment and misleading before-and-after images are not permitted. We write dental websites and campaigns to those rules.
From $750 ex GST for three pages and $1,350 for up to six pages with online booking integration, treatment pages and practitioner profiles. A three-page static site without booking integration starts at $450. The price is fixed before work starts.
Suburb-level dental searches often move within 6 to 10 weeks once the Google Business Profile, listings and treatment pages are in place. Competitive treatment terms across a city take 3 to 6 months. Google Ads can fill the gap in the first months.
Yes. Websites integrate with HealthEngine, HotDoc, Dentally, Praktika or your existing platform, and an AI receptionist can answer after-hours calls, triage and book appointments, with every enquiry logged.
Let’s begin

More new patients,

inside the rules.

Send us your practice name. We will review your Google Business Profile, website and listings, check what is live against the Ahpra guidelines, and send back a plan within two business days. No obligation.

📞 0485 023 123

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