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Handyman

Articles and guides on Handyman for Australian businesses.

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Illustration for handyman marketing: Found and booked

The Ultimate Guide to Digital Marketing for Handyman Services

How handyman businesses get found and booked: a website that converts, a Google Business Profile, local SEO for your suburbs and reviews that build trust.

Illustration for referral machine: Asking made easy

Creating a Referral Machine for Your Handyman Business Using Digital Tools

Why referrals are the best leads you get, and how to build a simple digital system so asking for them stops being awkward or forgotten.

Illustration for reputation: Know what's being said

Managing Your Reputation Online: A Guide for Tradesmen

How to know what is being said about your trade business online, the tools that track it, and how to respond when it is not flattering.

Illustration for trade content: Before and after

Content Marketing Ideas for Builders, Landscapers & Carpenters

Blog, video and photo ideas for trades: before and after projects, tool talk and product comparisons that show expertise rather than claim it.

Illustration for trade branding: Remembered locally

Branding for Handyman: Logos, Colours & Trust in the Local Market

Consistent branding is what gets you remembered and recommended. What your logo and colours say about a handyman business locally.

Illustration for job enquiries: Handled on the tools

Automating Job Inquiries: Using Chatbots & Email for Your Trade Business

Why response speed wins the job, and how chatbots and email automation handle questions, quotes and reminders while you are on the tools.

Illustration for reviews for trades: Asked without nagging

The Power of Online Reviews for Local Trades—And How to Get More

Most customers Google your name before they ring. What your reviews say at that moment decides the job, and how to ask for more without nagging.

Illustration for social ads: A full calendar

How Facebook & Instagram Ads Can Keep Your Calendar Full

Which ad formats work for a trade business, and how video and carousel ads show the real work rather than another stock photo.

Illustration for google ads for tradies: Calls at peak hours

Google Ads for Tradies: Get More Calls When It Matters Most

Google Ads for tradies: suburb targeting, call extensions, ad scheduling for peak hours, the mistakes that waste budget, and what a managed account costs.